Whether they are large or small, organizations, businesses need to remind their public who they are, what they are doing, and how well they are doing it. Corporate communications serve this function, and the design of these messages goes a long way toward establishing and strengthening a company image. Strategically integrating the communications vehicles at one’s disposal creates a coordinated voice, that can be orchestrated to reach varied audiences, deliver a memorable and compelling message and achieve bottom-line results.
With the advent of SEO / SEM, it pays to have a plan of action and administration. Whether you are large or small, Social Media guidelines should apply to all interactions. Check out the number-one brand in the world and how they handle social media principles: Coca-Cola Online Social Media Principles