Your brand is the public embodiment of your company. It represents the merging of your values, desires, hopes and ambitions into one unified body of products and services. The name of your brand is the vehicle that brings a message to your customer.
A brand name's purpose is to tell the customer what the company is about and what that company's products and services can do for the customer - and it must do it in less than a second.
CMI's naming division of practiced linguists and phonetics experts consider and weigh how each developed name affects people's thinking and how well your company's mission and values are conveyed through it.