Linguistics is a tricky and complicated science which requires an understanding of how even a single syllable of a word can affect a person's thinking. The integration of the subfield of phonology into linguistic analysis also plays a vital role in the process since the effect of varying sounds on people can also sway their thinking.

Having a dull name that contains a lot of unaccented syllables can have a direct effect on a name's success. By contrast, a stylish or upbeat name can lead an organization to great success.

These are the methods that will influence your customer's opinion about your company, its products and services, which should be incorporated into your company's name. CMI's linguistics team will create a name that will do all of that and more.