It would follow that in order to launch an effective campaign, you must first understand the market. "The Market" is a slippery term made up of many parts, and in order to keep your business on the forefront of the market, attention must be paid to rising trends, economic environment and what niche your company can carve out in the ever-growing market.

Along with providing powerful and invaluable market research, CMI will help you research the availability of trademarks. In the legal realm of business, your trademark is what distinguishes your company, its products and services, from all others. Your trademark also serves as a protective shield for your company from other companies' attempts to copy or incorporate aspects of your company into theirs. The CMI team will work with you all the way through the process of making your trademark legally registered in an effort to protect your intellectual and financial properties.