If your company name is the corporate personality which is presented to your customer and the rest of the business world, then the name of your product is the physical 'body' of that persona.

Your product's name should communicate and, at the same time, suggest something that the customer wants and can recall immediately from memory when it's mentioned. Customer experience is at the core of everything we do. Through a detailed analysis of what your product offers to your target customer and how your product is different than any other on the market, CMI will develop a name that will faultlessly distinguish your product from the rest.

We consider every point of contact, going beyond attitudes and awareness to actual behavior, so that our product naming strategy and name development program reveals the powerful connection between a name and a customer with a need.